X Ads Advertising

Real-time social platform built for conversations. Reach 550M+ active users during trending moments with the most cost-effective CPCs in social media advertising. Perfect for brands that want to be part of what's happening now.

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Avg CPC

$0.26 - $0.50

Avg CPM

$3.00 - $5.00

Min Budget

$10/day

Audience

550 million monthly active users

X Ads Ad Formats

Twitter Ads
X Ads
Promoted Ads
Follower Ads
X Takeover Ads
Timeline Takeover
Trend Takeover
X Amplify
Dynamic Product Ads
Collection Ads
Promoted Text Posts
Branded Hashtags
Video Ads
Image Ads
Carousel Ads
Promoted Posts (Image, Video, Carousel)
Text Ads
Promoted Video Ads
Vertical Video Ads (7x higher engagement)
Promoted Accounts
Promoted Trends
Amplify Pre-Roll Video
Amplify Sponsorships
Conversation Buttons
Poll Ads
App Install Ads

X Ads Targeting Options

Keywords in tweets and searches
Hashtag targeting
Conversation topics
Interest categories
Follower lookalikes
Demographics (age, gender, location)
Device and platform
Language preferences
Events and trending moments
TV show targeting
Behavior patterns
Custom audiences
Tailored audiences

X Ads Ad Examples

Promoted Ads

Promoted Ads

Native ads appearing in user timelines with full engagement features (likes, retweets, replies). Blend seamlessly with organic content while reaching targeted audiences.

Vertical Video Ads

Vertical Video Ads

Full-screen vertical video ads optimized for mobile viewing. These ads show 7x higher engagement rates compared to traditional horizontal formats.

Collection Ads

Collection Ads

Showcase multiple products in a visually appealing grid format. Users can browse and purchase directly from the ad experience.

Advantages

  • Lowest CPC of major social platforms ($0.26-$0.50 vs Facebook $0.50-$2.00, LinkedIn $5-$10)
  • Vertical ads achieve 7x higher engagement than traditional formats
  • Real-time engagement with trending conversations and breaking news
  • AI-powered optimization increasing CTR by 10% and conversions by 16%
  • Viral potential through retweets and organic amplification
  • Conversation-based targeting reaches users by intent and interest
  • 237M monetizable daily active users highly engaged with content
  • 22% year-over-year increase in ad engagement
  • Perfect for timely, moment-driven marketing campaigns
  • Cost-effective CPMs ($3-5 vs Facebook $17-40)
  • Comprehensive analytics with real-time performance tracking
  • Strong mobile presence with over 80% mobile usage

Considerations

  • Character limits require concise messaging (280 characters for text)
  • Fast-moving timeline means shorter ad lifespan
  • Platform changes and policy updates
  • Smaller audience compared to Facebook/Instagram
  • Best results require active community management
  • Negative sentiment can spread quickly

What X Ads is Best For

Real-time marketingEvent promotion & live coverageBrand awareness campaignsTrending topic engagementNews & media organizationsEntertainment & sportsProduct launchesCustomer service & engagementInfluencer partnershipsB2B thought leadershipMobile app installsPolitical & advocacy campaigns

Ready to Launch Your X Ads Campaigns?

Get expert guidance on setting up and optimizing your X Ads advertising strategy for maximum ROI. Our team specializes in X Ads campaign management and can help you achieve your marketing goals.

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