Instagram Ads Advertising

Visual-first advertising platform perfect for brands with strong visual identity, integrated with Facebook's ad platform.

Avg CPC

$0.40 - $1.20

Avg CPM

$5.00 - $12.00

Min Budget

$5/day

Audience

2 billion monthly active users

Instagram Ads Ad Formats

Instagram Ads
Image Ads
Video Ads
Carousel Ads
Stories Ads
Collection Ads
Explore Ads
Shopping Ads
Reels Ads
Feed Ads
Profile Feed Ads
AR Try-On Ads
Instagram Feed
Instagram Stories
Instagram Reels
Instagram Explore
IGTV Ads
Branded Content Ads

Instagram Ads Targeting Options

Demographics
Interests
Behaviors
Instagram Engagement
Custom Audiences
Lookalike Audiences

Instagram Ads Ad Examples

Stories Ad

Stories Ad

Full-screen vertical ads in Instagram Stories

Shopping Ad

Shopping Ad

Product tags enabling direct shopping from posts

Reels Ad

Reels Ad

Short-form video ads in the Reels feed

Advantages

  • High engagement rates
  • Visual storytelling
  • Younger audience
  • Shopping integration

Considerations

  • Requires quality visuals
  • Limited link options
  • High content production needs

What Instagram Ads is Best For

Visual brandsFashion & lifestyleE-commerceInfluencer marketingYouth demographics

Ready to Launch Your Instagram Ads Campaigns?

Get expert guidance on setting up and optimizing your Instagram Ads advertising strategy for maximum ROI. Our team specializes in Instagram Ads campaign management and can help you achieve your marketing goals.

Start Advertising on Instagram Ads