Spotify Ads Advertising
Audio and video advertising on the world's largest music streaming platform, reaching engaged listeners during their favorite content.
Avg CPC
$0.015 - $0.025 per stream
Avg CPM
$15.00 - $25.00
Min Budget
$250 minimum campaign spend
Audience
615 million monthly active users
Spotify Ads Ad Formats
Spotify Ads
Audio Ads
Video Ads
Display Ads
Podcast Ads
Sponsored Playlist
Opt-In Video Ads
In-Feed Display Ads
Custom Experiences
Spotify Ad Studio
Video Takeover
Sponsored Playlists
Homepage Takeover
Overlay Ads
Spotify Audience Network
Marquee
Spotify Ads Targeting Options
Demographics
Music Genre
Playlist Context
Listening Behavior
Device Type
Location
Real-time Context
Spotify Ads Ad Examples
Audio Ad
30-second audio spots between songs for free users
Video Takeover
Full-screen video ads with audio during user transitions
Sponsored Playlist
Brand sponsorship of curated playlists
Advantages
- Captive audio audience
- High completion rates
- Contextual targeting
- Unique ad environment
- Growing podcast reach
Considerations
- Higher minimum budget
- Limited to free tier users
- Audio production required
- Limited performance metrics
What Spotify Ads is Best For
Brand awarenessAudio brandingYouth demographicsMusic & entertainmentLifestyle brandsPodcast advertising
Ready to Launch Your Spotify Ads Campaigns?
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