Snapchat Ads Advertising
Popular among Gen Z for augmented reality experiences and ephemeral content.
Avg CPC
$0.50 - $3.00
Avg CPM
$3.00 - $8.00
Min Budget
$5/day
Audience
750 million monthly active users
Snapchat Ads Ad Formats
Snapchat Ads
Single Image or Video Ads
Story Ads
Collection Ads
Commercials
AR Ads
Dynamic Ads
Sponsored AR Lenses
AR Filters
Snap Ads
Geofilters
Snapchat Ads Manager
Filters
App Install Ads
Snapchat Ads Targeting Options
Demographics
Interests
Behaviors
Location
Device
Custom Audiences
Lookalikes
Snapchat Ads Ad Examples
Snap Ad
Full-screen vertical video ads
AR Lens
Interactive augmented reality filters
Story Ad
Branded content in Discover stories
Advantages
- Young audience
- AR capabilities
- High engagement
- Mobile-first
Considerations
- Narrow demographics
- Short attention span
- Platform-specific content
What Snapchat Ads is Best For
Youth marketingAR experiencesMobile appsEntertainmentFashion & beauty
Ready to Launch Your Snapchat Ads Campaigns?
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