Apple Search Ads Advertising
Apple's advertising platform for promoting iOS apps directly in the App Store search results, reaching users with high download intent.
Avg CPC
$0.50 - $2.00
Avg CPM
N/A (CPC model)
Min Budget
$50/day
Audience
1 billion+ App Store visitors
Apple Search Ads Ad Formats
Apple Search Ads
Today Tab Ads
Search Tab Ads
Search Results Ads
Product Pages Ads
Brand Campaigns
Category Campaigns
Competitor Campaigns
Discovery Campaigns
Text Ads
Icon Ads
Apple Search Ads Targeting Options
Keywords
Demographics
Device Type
Location
Customer Type
Audience Refinement
Apple Search Ads Ad Examples
Search Results Ad
Featured app listing at the top of App Store search results
Today Tab Ad
Premium placement on the App Store Today tab
Search Tab Ad
Prominent placement on the Search tab before users type
Advantages
- High-intent users
- Premium iOS audience
- Direct app downloads
- Strong attribution
- Quality users
- Lower fraud risk
Considerations
- iOS only
- Limited to apps
- Higher CPC
- Competitive keywords
- Smaller reach vs Google Ads
What Apple Search Ads is Best For
App downloadsApp discoveryApp re-engagementGaming appsSubscription servicesPremium apps
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