YouTube Ads Advertising
World's largest video platform offering various video ad formats integrated with Google Ads.
Avg CPC
$0.10 - $0.30
Avg CPM
$4.00 - $10.00
Min Budget
$10/day
Audience
2.7 billion monthly active users
YouTube Ads Ad Formats
YouTube Ads
Skippable In-Stream Ads
Non-Skippable In-Stream Ads
Bumper Ads
Video Discovery Ads
Outstream Video Ads
Masthead Ads
TrueView Ads
YouTube Shorts Ads
Overlay Ads
Sponsored Cards
TrueView In-Stream
TrueView Discovery
Outstream Ads
YouTube Ads Targeting Options
Demographics
Interests
Keywords
Topics
Placements
Remarketing
Custom Intent
YouTube Ads Ad Examples
Skippable Video Ad
Video ads that can be skipped after 5 seconds
Bumper Ad
6-second non-skippable video ads
Display Ad
Banner ads next to video content
Advantages
- Massive reach
- Video storytelling
- Low CPC
- Google integration
Considerations
- Video production costs
- Skippable ads
- Ad fatigue
What YouTube Ads is Best For
Brand awarenessVideo marketingProduct demosStorytellingEntertainment
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