Microsoft Ads Advertising
Search advertising on Bing, Yahoo, and AOL with less competition and often lower costs than Google.
Avg CPC
$1.00 - $2.00
Avg CPM
$3.00 - $8.00
Min Budget
$5/day
Audience
1 billion monthly searches
Microsoft Ads Ad Formats
Microsoft Ads
Microsoft Advertising
Bing Ads
Search Ads
Audience Ads
Shopping Ads
Display Ads
Native Ads
Video Ads
Performance Max Campaigns
App Install Ads
Multimedia Ads
Vertical Ads
Hotel Ads
Tour and Activity Ads
Automotive Inventory Ads
Local Services Ads
Smart Campaigns
Bing Search Ads
Microsoft Audience Network
Shopping Campaigns
Dynamic Search Ads
Responsive Search Ads
LinkedIn Profile Targeting
Microsoft Ads Targeting Options
Keywords
Demographics
Location
Device
LinkedIn Profile
In-Market Audiences
Microsoft Ads Ad Examples
Search Ad
Text ads in Bing search results with logo extensions
Shopping Ad
Product listings with images
Audience Ad
Native ads across Microsoft network
Advantages
- Lower competition
- Affordable CPC
- LinkedIn targeting
- Desktop audience
Considerations
- Smaller reach
- Older interface
- Less innovation
What Microsoft Ads is Best For
Alternative to GoogleDesktop usersOlder demographicsB2B marketingCost-efficient search
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