Gmail Ads Advertising
Native advertising within Gmail inboxes, appearing as expandable ads in the Promotions and Social tabs, managed through Google Ads.
Avg CPC
$0.10 - $1.50
Avg CPM
$3.00 - $8.00
Min Budget
$10/day
Audience
1.8 billion active Gmail users
Gmail Ads Ad Formats
Gmail Ads
Discovery Ads
Gmail Sponsored Promotions
Gmail Image Ads
Single Product Ads
Multiple Product Ads
Custom HTML Ads
Sponsored Email Ads
Discovery Campaigns
Expandable Ads
Multi-Product Ads
Catalog Ads
Lead Form Ads
Gmail Native Ads
Gmail Ads Targeting Options
Keywords
Demographics
Custom Audiences
Similar Audiences
Customer Match
Device
Gmail Ads Ad Examples
Expandable Ad
Collapsed ad preview that expands to show full content
Multi-product Ad
Showcase multiple products in expandable format
Form Ad
Lead generation forms within Gmail interface
Advantages
- Native inbox placement
- High visibility
- Expandable format
- Low CPC
- Google Ads integration
- Professional audience
Considerations
- Only visible in Promotions/Social tabs
- Limited design options
- Requires compelling teaser
- Can be overlooked
What Gmail Ads is Best For
Lead generationE-commerceB2B marketingEvent promotionNewsletter signupsApp downloads
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